Tobacco Companies are Ceducing Women

Women and girls are lured into the habit by ‘superslim’ branding. The Irish Cancer Society held a conference in Dublin yesterday and told how one in three Irish women are believed to be smokers. They said females are key targets in an industry that needs to recruit new smokers to replace those killed by fags. Tobacco companies have developed brands to appeal specifically to ladies. Superslim cigarettes have been a key product — and packaging using light, feminine colors and names seen to be less harmful and more attractive. Kathleen O’Meara of the ICS said: “Big tobacco firms are misleading women with products which link smoking to femininity and sophistication. “We’re warning women and young girls that the tobacco industry is manipulating them into an addiction that kills one in two smokers. “We are now facing a lung cancer crisis.” More women are now dying in Ireland from lung cancer than from breast cancer. The disease killed 702 women in 2010 compared to 634 from breast cancer.