Smoking cigarettes and using tobacco can literally kill you because the chemicals it contains can literally burn your lungs away, among other things. That is why the most striking and scariest advertisements promoting quitting smoking cigarettes and tobacco focus on death.
These advertisement materials usually contain few textual messages and are instead very visual in nature. They typically contain skulls and crossbones because these are the most common images associated with death and danger. There are many messages conveyed with these images, such as smoking is suicide, cigarettes are killers in packs and you can commit murder with smoking.
Among the strongest images in these advertisements are those that promote quitting smoking because of the inherent dangers of secondhand smoke. The proponents of these campaigns believe that while a smoker may ignore the dangers of smoking to his or her own body, the smoker will not be able to do the same when it comes to the health of his or her loved ones.
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