Jul 18, 2011

Newport Ads Target Black Youth

Cigarette maker Lorillard Inc targeted California school neighborhoods with high proportions of African-American students for its Newport menthol cigarettes, Stanford University said on Friday.

Stanford School of Medicine researchers compared pricing and advertisements for Lorillard's Monte Carlo cigarettes, the top menthol brand, and Marlboro, the top non-menthol brand, at 407 stores within walking distance of 91 schools in California in a 2006 survey.